I’m back…and gone

After a whole slew of emo-angsty-personaldrama posts, I’m back to blogging about PR!

How’s the week been? Well, it’s been busy. I’m already mentally exhausted, and I’ve only got two clients to help with. Probably if I was at one of those big agencies where I’d be looking after an entire roster, I’d be six feet under by now.

Not that I’m complaining. A lot of my journo friends think PR is thankless ass-kissing, menial work which leaves you drained. Yes, there will be the tiring red tape like media monitoring and reporting, clipping articles, sending out physical releases via fax or post, running errands and the grunt work of event handling. That’s all a given – emails, coming up with copy, cold calling media, none of that is incredibly glamorous.

But I find it satisfying because I get to spend a lot of time thinking up ideas,pushing leads and devising strategy. At the end of the day, no matter how tired or spent I feel, I’m happy. Not that I didn’t love my job at The Mag, but there were days I felt like I was chained to the desk plugging up holes. Where even after I wrapped at the end of the month, I’d feel despair. I’d given it my best but my best still wasn’t enough. I was Atlas, carrying the sky, and always worrying that it would fall.

Am also feeling rather happy because I have the whole of next week off! It comes at a great time because right now, my lawn is a mess that needs cleaning up and I need to tidy up my workspace.

Have a Happy Chinese New Year, Rat or Ox, Tiger or Rabbit, Dragon or Snake, Horse or Sheep, Monkey or Rooster, Dog or Pig!

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