How you kill the blogosphere – with money

I’ve said time and time again that our blogosphere has a dearth of quality, original content. My search for a credible, original tech voice certainly proves it.

Was looking for a tech blogger to work with me on a project. So I trawled PPS, Googled, ask for referrals from people in the know and came to these conclusions about a lot of so-called local tech bloggers:

1. Half can’t spell. Or construct paragraphs without at least three grammatical errors.
2. Half can’t choose original blog templates and instead copy their compatriots’. Same subject matter, same blog template, what is going to differentiate you from everyone else?
3. Some think blogging is copying press releases or linking to them.
4. Half copy another blog’s writing style and come off sounding like advertorials.

And instead of celebrating technology, reveling in innovation, proving useful sources, 70 percent of them are doing it just for the money.

Part of that is because blogging can be a potential revenue stream. Doesn’t help that paid bloggers share the love with other bloggers and talk about how so-and-so ad company paid them XXX money for an advertorial. "Wah, you know so-and-so just sits at home making money from blogging one ah?"

And they all want to get on the blogging bandwagon. They all feel entitled to get paid ludicrous amounts of money to say the exact same thing another blogger is saying.

No, you can’t throw stones at me because hey, look, no ads on my site. Not now, probably never will be.

You guys have it good right now but how long is the cash cow going to last? Seriously, you can’t call a blog much of a blog if it’s nothing but paid advertorials one after another.

Now, there’s another kind of paid blogger I do respect. The ones who are hired to write for big networks like b5media who get paid per post. No, not to pimp stuff on PayPerPost but write actual news on niche subjects, getting paid for relevant and read-worthy stuff.

Like the guys on WoW Insider. Or Engadget. Or my personal favourite, The Register. People on those big network sites are paid anything from US$5 to $15 per post. Posts that reflect news or opinions, not just pimping advertisers.

Tech blogger Robert Scoble has ads but not ZOMG A MILLION OF THEM WHEREVER THEY MAY FIT. 

So please, Malaysian bloggers, don’t just read each other’s posts and ape them. Try coming up with your own ideas, your own niche and not some SEO crap.

This is a public service message from someone sick of all the crap on PPS.

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